Saturday will kick off the second day of the inaugural Casa México event at South by Southwest.
The event’s organizers, which include the Mexican government, business leaders and a prestigious Mexican university, hope to showcase the country as a powerhouse for culture, technology and innovation. Here are some of the panels to look out for on Saturday. All events will be held at the Emma S. Barrientos Mexican American Cultural Center.
Mario Valle, director of business development in emerging markets for Electronic Arts, will speak at a panel at 2 p.m. titled Mexico 2030: The King of the Emerging World. Valle, who is Mexican, will discuss how Mexico and Latinos in the United States are poised to play a large role in the future of the video game industry.
At 4 p.m., Latin American analyst Reggie Thompson will moderate a chat with Mexico’s Undersecretary to North America Carlos Perez-Verdía on the challenges ahead in U.S.-Mexico relations. Expect some chatter on the importance of Texas to that relationship and the inevitable Donald Trump question.
At 6:30 p.m., Mexican government and business leaders alongside Austin Mayor Steve Adler will officially announce the launching of the Pan American Venture Fund and Accelerator, a $30 million initiative that will help develop Mexican businesses that will gradually move to Austin when they are ready to seek bigger funding.
The event also has some musical performances tonight. Fusion band Nortec Collective, will play the Casa México stage from 6 to 8 p.m. Toy Selectah, who missed his set Friday, is scheduled to play from 8 p.m. to 10 p.m., followed by Mexican rock band Centavrvs from 10 p.m. to 11 p.m.