New campaign aims to turn Trump’s message on its head

From the beginning of his campaign, Donald Trump made headlines instantly after negative comments about Mexican immigrants. He said Mexicans crossing the border brought drugs, brought crime, were rapists, and some, he assumed, were good people.

In the 10 months since, Trump has doubled down on negative comments about Latinos and also made negative comments about other groups of people, including Muslims and women. And despite vocal opposition from Democrats, Republicans, pundits and civics rights groups, Trump has continued making negative (and often egregious and erroneous) statements about minority groups, seemingly without hurting his standing as the front-runner for the presidential nomination.

Now, an immigrant rights group from Los Angeles has started a new campaign to turn Trump’s message on its head. Through the Turn Ignorance Around campaign, the Coalition for Humane Rights of Immigrants of Los Angeles uses the insinuations Trump made in his campaign announcement speech – that immigrants were criminals – and uses it to make its own point about the contributions the group thinks immigrants, and Latinos in general, make to the United States.

The campaign’s video starts with various Latinos looking into the camera and saying: “I’m a dealer,” “I’m a killer,” “I’m a murderer,” “I’m an attacker,” and then turns the concept around when one man says “I’m a trafficker” then turns around to reveal a shirt that says “A trafficker of stories. I’m a director and I’m Latino.”

The “murderer” says he’s a murderer of boredom: “I’m a comedian.”

One of the “dealers” says she’s a “dealer of care”: a nanny.

The “attacker” says he’s an “attacker of ignorance”: a student.

One by one, each person who introduced themselves as some sort of criminal turns around and reveals the back of their shirt which has their profession (actress, firefighter, attorney, etc.) followed by the words “And I’m Latino.”

“It’s time to turn ignorance around,” they say and the video goes off into a montage of Latino faces. The video ends with the social media campaigns two hashtags #TurnIgnoranceAround and #DumpTrump. The video has been watched more than 885,000 times.

A campaign by the Coalition for Humane Rights of Immigrants of Los Angeles launched a new campaign that flip Donald Trump's comments on immigrants and Latinos on its head.

A campaign by the Coalition for Humane Rights of Immigrants of Los Angeles launched a new campaign that flip Donald Trump’s comments on immigrants and Latinos on its head.